Students break into semester-long teams, each of which will serve two clients.
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Warning!
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This class will entail quite a bit of work with your team OUTSIDE of regular class time. Please don't try to take too many other time-consuming classes at the same time. Focusing on this very important course will pay off in your career. |
What is Practices class?
The senior level PR Practices class runs like an agency
or PR firm.
Students break into semester-long teams, each of which
will serve two clients.
There will be a Client Services Executive in charge of each team and several staff members who work under that executive. The class/firm will also have a president who is elected and will hold weekly staff meetings.
Client service teams will meet with the client at the
client¹s convenience to brainstorm needs and projects; create a plan, including
research, objectives, programming and evaluation; then execute the plan
with the instructor and firm president as editors in chief and the client
as the final word.
What tasks will the Practices firm perform for a company or organization?
- releases
- press conferences, banquets
- speaking points
- brochures (writing and design)
- commercials, editing
- web design
- annual reports (w&d)
- posters/fliers
- event planning
- media lists
- press packets
- displays
- any publication or PR need
What will I need to be prepared for this class?
All the prerequisite classes, such as Publications, Writing for PR, Video/Film Techniques and ...
IDEAS € ENERGY € MOTIVATION € ENTHUSIASM
€ DEDICATION € PROFESIONALISM
What will I take away from this class?
You should:
- be experienced in and comfortable working with real
clients and for a PR firm
- have clips, releases, brochures and other materials
for your portfolio
- have made good connections in our area with companies
and PR professionals
and
- BE READY & CONFIDENT to step into THE JOB MARKET!