This article appeared in the February 2008 issue of Johnson City Business, the monthly publication of the Johnson City/Jonesborough/Washington County Chamber of Commerce.

 

The Tri-Cities Business Outlook for 2008

 

F. Steb Hipple, Ph.D.

Professor of Economics

College of Business and Technology

East Tennessee State University

 

“It was the best of times, it was the worst of times.”  As a literary line to start a novel, these words are as well known as “It was a dark and stormy night.”  These two phrases give us a precise description of the current business situation in the nation and the region.  We are enjoying the best of times, yet we are preparing for a stormy night and the worst of times.

 

By all of the standard measures of economic and business performance, business conditions could not be better.  At the national level, output is expanding at the highest rate in the past three years.  Inflation is subdued, unemployment is low, and a record number of Americans have jobs.  In the region, employment growth has been setting records and major construction projects dot the countryside in Northeast Tennessee and Southwest Virginia.

 

Yet – the mood in the nation and the region is very apprehensive.  Both the Administration and the Federal Reserve have forecast slower growth in 2008.  And no less an authority than Alan Greenspan is worried that a recession will occur in the new year.

 

The National Business Situation

 

After some stumbles in 2006, the national economy has performed well during 2007.  And we would routinely look forward to this favorable momentum continuing into 2008.  Let’s look at some of the major factors at work in the United States today.

 

As measured by real gross domestic product (GDP), production in the U.S. economy boomed in the second and third quarters.  We are happy with three percent real growth, yet in these two quarters, real growth averaged four percent.  This followed low growth in the last quarter of 2006 and the first quarter of 2007.  So what is the problem?

 

The problem is that the high growth in 2007 has been due to unique circumstances in each quarter.  In the second quarter, for example, imports declined which is counted as positive growth.  In the third quarter, there was a large jump in exports which is counted as positive growth.  Imports are now increasing again and export growth has moderated.

 

Consumer spending and investment spending are the two continuing sources of overall growth in the national economy.  Consumer spending is still growing, but at a much reduced pace.  Investment spending – primarily construction – has been flat.  The consensus forecast for next year is that these conditions will continue.  So no recession, but overall output will expand only in the one to two percent range.

 

Consumer spending is the main engine driving total economic activity – accounting for two-thirds of overall demand for goods and services.  For the past several years, consumers have been the key force in the business expansion.  Confidence was high and the demand for consumer goods and services increased by an average three percent each year.  But now consumers are retrenching, and demand has dropped into a slower growth track.

 

Consumer spending depends upon consumer confidence.  When confidence is strong, consumers will spend even if it is done with credit cards.  When confidence is weak, consumer spending will suffer even when jobs are plentiful and paychecks are fat.

 

Consumer confidence in 2007 was shaken by two events.  The first was the collapse of the sub-prime mortgage market and its impact on housing prices.  Housing prices are declining, and single family dwellings are the major financial asset held by most American families.  Economists call this the “wealth effect”.  When housing prices increase, consumers feel richer and spend accordingly.  When housing prices decline, consumers feel poorer and reduce their spending.

 

The second event was higher gasoline prices.  Prices at the pump have been very unstable (a source of concern in itself) but are definitely higher than in past years.  And the expectation is that gasoline prices will be higher in the future.  Higher energy prices will absorb consumer spending that could have gone for other things, and higher energy prices will also reduce the amount of travel and travel related spending.

 

And now with increasing anxiety about business conditions in 2008, consumers can begin to worry about job security as well.  With all these elements, many forecasters are looking for only a modest increase in consumer spending next year.

 

Investment spending is primarily construction spending on houses, factories, offices, stores, and infrastructure.  One of the driving elements in the economic expansion over the past four years was the incredible boom in new residential housing.  We know now that the last two years of the boom were actually a “speculative bubble” financed by incredible laxity in the home mortgage industry.  The financial markets that serviced the bubble -- the sub-prime borrowers – have simply disappeared.

 

We are now seeing the “contagion effects” of the sub-prime meltdown.  All the mortgage markets have been affected, and many financial firms that participated in the bubble are threatened with bankruptcy.  So do not look for any recovery in residential construction or investment spending to boost the overall economy in 2008.

 

However, there is another element in the outlook for 2008.  The value of the U.S. dollar is declining and this might be the critical factor in avoiding a recession.  For years, manufacturing jobs have been declining in the United States.  The reasons are complex, but one significant contributing factor has been the overvalued dollar.  Some people equate a “strong” dollar with national power – but this is not so.

 

The overvalued dollar has made import goods cheaper and exports more expensive.  So we import more, export less, and suffer a massive trade deficit.  But the story goes on.  Most of the goods we import and export are manufactured goods.  And as the overvalued dollar limits exports and subsidizes imports, we are eliminating the jobs of American workers.

 

The good news is that the value of the dollar is declining to a more realistic level.  And we can expect thousands of manufacturing jobs to be saved and thousands more to be created.  So for a change, the manufacturing sector could be a positive element in the business outlook.

 

The Tri-Cities Regional Business Situation

 

The Tri-Cities area has benefitted from the general prosperity in the nation, but also has enjoyed some advantages unique to the area.

 

For the past two years, the region has enjoyed record setting business conditions.  We do not have statistics on local output or incomes, but we do have information on jobs.  And people are working, and the job gains are in the thousands.  This means that production and family incomes are up accordingly.

 

Most employment gains in the Tri-Cities region have been in services industries such as finance, education, healthcare, leisure, hospitality, and trade.  Surprisingly, construction employment has also been a major source of new jobs.  But, and no surprise, regional manufacturing employment has continued to decline in line with national patterns.

 

The good news is that the job gains in services are substantial and that employment levels have reached a higher plateau of output and income levels.  Even if the economy softens in 2008, most of these job gains will be preserved.

 

Further, the growth in construction jobs has been in non-residential construction – factories, offices, stores, infrastructure – so the region has avoided the residential construction collapse and falling home prices that are afflicting many urban centers in the country.  In 2008, we would expect the number of construction jobs to decline as major projects are completed.  But new non-residential projects are being announced, so construction activity should continue at a high level.

 

There is good news in the manufacturing outlook.  For years, manufacturing jobs have been declining in the Tri-Cities – but even with these losses -- manufacturing employment is still very important to the local economy.  The good news is that as the value of the dollar declines to a more realistic level, we can expect to see some job growth in manufacturing.  So for a change, being a manufacturing center is a positive element in our local business outlook.

 

The Outlook for 2008

 

The business outlook for the region is more optimistic than for the nation.  The United States is going to have a close call in 2008.  The best outcome would be modest growth, the worst would be a mild recession.  At present, the consensus is for modest growth.

 

The Tri-Cities region has a number of favorable factors in play for next year.  Construction employment is centered in non-residential projects, and these will continue at a high level. Recent employment gains in services are solid, and a better value for the dollar could trigger a rebound in manufacturing employment.  It looks like we will do better than the nation as a whole.