ETSU Bureau of Business and Economic Research

Tri-Cities Retail Sales Report

East Tennessee State University + First Quarter 2005 + College of Business and Technology

THE TRI-CITIES

Retail trends at the end of 2004 continued into the opening months of 2005 in the three cities. On a year-to-year basis, the dollar value of sales grew an impressive 11.0% in Johnson City to $334 million, and a strong 5.5% in Kingsport to $266 million. Retail sales declined in Bristol – falling 1.8% to $197 million. Adjusted for inflation, sales volume during the January to March period increased 7.7% in Johnson City and 2.3% in Kingsport, while decreasing 4.7% in Bristol.

                    BRISTOL TN-VA      JOHNSON CITY        KINGSPORT   
        Period      Sales  Y-Y%Ch      Sales  Y-Y%Ch      Sales  Y-Y%Ch 
         1997       713.3    n/a      1012.9    n/a       996.0    n/a
         1998       749.4    5.1      1062.5    4.9      1066.8    7.1
         1999       831.7   11.0      1121.3    5.5      1074.0    0.7
         2000       825.4   -0.7      1163.6    3.8      1050.8   -2.2
         2001       810.0   -1.9      1247.8    7.2      1072.2    2.0
         2002       809.7   -0.0      1288.1    3.2      1080.0    0.7
         2003       813.6    0.5      1280.3   -0.6      1135.4    5.1
         2004       844.8    3.9      1342.3    4.8      1151.9    1.4
         02:1       195.3    8.3       302.9    8.9       252.1    3.3
         02:2       190.7   -9.5       327.0    8.9       268.2    0.0
         02:3       207.2    8.4       307.2   -0.1       260.3   -1.5
         02:4       216.5   -4.9       351.0   -3.0       299.5    1.2
         03:1       184.5   -5.5       281.4   -7.1       270.9    7.5
         03:2       180.3   -5.5       308.6   -5.6       265.5   -1.0
         03:3       208.7    0.7       321.8    4.8       272.4    4.7
         03:4       240.1   10.9       368.5    5.0       326.6    9.0
         04:1       200.7    8.8       300.9    6.9       252.4   -6.9
         04:2       191.6    6.3       329.8    6.9       288.1    8.5
         04:3       214.3    2.7       328.6    2.1       277.2    1.8
         04:4       238.2   -0.8       383.0    3.9       334.2    2.3
         05:1       197.0   -1.8       333.9   10.9       266.1    5.5

THE METROPOLITAN AREAS

[See the Special Note below on new metro area designations]. The Tri-Cities metro area enjoyed the best retail performance in East Tennessee during the first quarter. The dollar value of retail sales grew 5.0% to reach $1,151 million. Adjusted for inflation, retail volume in the Tri-Cities CSA was 1.9% above 2004 levels (compared to a 0.5% increase in the fourth quarter).

Unfortunately, the strong regional performance did not include all the counties in the CSA metro area. On a year-to-year basis, higher dollar sales and sales volume were reported by Carter, Sullivan, Washington (TN), and Washington (VA) Counties. Hawkins and Scott saw higher dollar sales, but adjusted for inflation, real sales activity was down. Dollar sales and volume declined in Scott and Unicoi Counties.

                   TRI-CITIES CSA     KNOXVILLE MSA     CHATTANOOGA MSA
        Period     Sales   Y-Y%Ch     Sales   Y-Y%Ch     Sales   Y-Y%Ch 
         1997      4041.4    n/a      8077.2    n/a      4194.6    n/a
         1998      4240.5    4.9      8545.9    5.8      4292.7    2.3
         1999      4436.2    4.6      9170.9    7.3      4555.2    6.1
         2000      4477.1    0.9      9419.7    2.7      4641.6    1.9
         2001      4544.1    1.5      9465.1    0.5      4685.2    0.9
         2002      4644.9    2.2      9622.8    1.7      4650.3   -0.7
         2003      4661.5    0.4      9877.4    2.6      4659.3    0.2
         2004      4837.0    3.8     10313.0    4.4      4898.8    5.1
         01:4      1252.5    4.6      2615.0    3.7      1249.8    2.7
         02:1      1093.9    7.1      2214.3    3.5      1110.1    3.4
         02:2      1173.4    2.5      2460.3    4.7      1182.3   -2.1
         02:3      1160.0    3.1      2397.9    1.5      1156.0    0.1
         02:4      1217.6   -2.8      2550.3   -2.5      1201.8   -3.8
         03:1      1067.3   -2.4      2199.1   -0.7      1052.8   -5.2
         03:2      1133.3   -3.4      2458.4   -0.1      1160.2   -1.9
         03:3      1188.0    2.4      2530.6    5.5      1185.3    2.5
         03:4      1273.0    4.5      2689.2    5.4      1260.9    4.9
         04:1      1096.3    2.7      2381.4    8.3      1143.2    8.6
         04:2      1203.8    6.2      2561.1    4.2      1219.1    5.1
         04:3      1214.4    2.2      2561.0    1.2      1221.8    3.1
         04:4      1322.4    3.9      2809.5    4.5      1314.7    4.3
         05:1      1151.1    5.0      2430.2    2.1      1192.1    4.3

After a good holiday selling season, retail activity in the other metro areas of East Tennessee became mixed during the January to March period. On a year-to-year basis, Chattanooga MSA retail sales were up 4.3% to $1,192 million, while Knoxville MSA retail sales rose only 2.0% to $2,430 million. Adjusted for inflation, sales volume increased 1.2% in Chattanooga but declined 1.0% in Knoxville.

UNITED STATES AND TENNESSEE

                       UNITED STATES            TENNESSEE    
        Period        Sales      Y-Y%Ch      Sales      Y-Y%Ch 
         1997      2,714,035       4.7       50,813       5.9
         1998      2,844,521       4.8       52,882       4.1
         1999      3,082,970       8.4       56,692       7.2
         2000      3,288,734       6.7       58,495       3.2
         2001      3,387,964       3.0       58,500       0.0
         2002      3,473,659       2.5       59,509       1.7
         2003      3,624,794       4.4       61,883       4.0
         2004      3,901,739       7.6       65,039       5.1
         02:1        797,671       2.3       13,667       0.8
         02:2        877,534       2.0       14,986       0.6
         02:3        879,985       4.9       15,011       3.2
         02:4        918,469       1.0       15,844       2.2
         03:1        822,806       3.2       13,913       1.8
         03:2        909,196       3.6       15,460       3.2
         03:3        924,035       5.0       15,845       5.6
         03:4        968,757       5.5       16,666       5.2
         04:1        891,516       8.4       14,977       7.6
         04:2        976,877       7.4       16,279       5.3
         04:3        983,908       6.5       16,382       3.4
         04:4      1,049,438       8.3       17,401       4.4
         05:1        946,650       6.2       15,825       5.7

[See the Special Note below on revisions of national retail sales data.] In both the United States and Tennessee, the strong retail performance trends of 2003 and 2004 continued into the new year. At the national level, dollar sales grew 6.2% to $947 billion, while sales volume increased by 3.0%. In real terms, retail sales have now increased for nine quarters in a row. In Tennessee, retail growth was 5.7% in the first quarter as dollar sales reached $15.8 billion. Sales volume increased in the state by 2.5%, marking the eighth quarter in a row of real growth.

ANALYSIS

The broad retail momentum of 2003 and 2004 continued into the opening months of 2005. Nearly all of the retail markets covered by this report enjoyed a good first quarter. This pattern is normal at this stage of the business cycle. As we noted in previous reports, the national economy has moved beyond the recovery phase of the business cycle, and has resumed its growth along a sustainable long-run expansion path. The economic news at the national level should continue to be good, but boring (which is a good thing!).

This pattern of business activity seems to be emerging at the state and regional levels as well. Tennessee is into its eighth quarter in a row of real growth in retail activity. This fact will finally give some relief to the state budget situation. (Over one-half of state revenue is sales tax collections from retail sales).

The Tri-Cities metro area (now a CSA rather than a MSA) has also enjoyed a two year period of general improvement in retail activity. This trend should continue. For individual cities and counties, retail performance will be erratic. This pattern is normal at the local level, where retail activity can be dominated by singular events. The city or county that is enjoying strong retail growth this quarter, may well see reduced sales in the next quarter. And vice-versa.

Special Note. This retail sales report incorporates two changes. First, the federal government has divided the Tri-Cities metropolitan area into two Metropolitan Statistical Areas, the Johnson City MSA and the Kingsport-Bristol MSA. These two MSAs are combined into a Tri-Cities Combined Statistical Area (CSA) which is identical to the former Tri-Cities MSA. These reports will continue to focus on the Tri-Cities region as a whole and will report sales data on the CSA basis. The Chattanooga and Knoxville metro areas continue to be defined as MSAs. Second, the U.S. Census Bureau has revised the national retail sales data back to 1992. The revised retail sales figures show decreases from the previous estimates. For example, U.S. retail sales for 2004 have been reduced from $4,054 billion to $3,902 billion.

Technical Note. This report was prepared in June 2005. The national retail sales estimates are the "Retail and Food Service Sales" figures issued by the U.S. Census Bureau. The state, metro, county, and city retail sales estimates are based on state sales tax collections and are benchmarked to the 1997 U.S. Census of Retail Trade. The Consumer Price Index (CPI) from the U.S. Bureau of Labor Statistics is used to adjust the dollar value of retail sales into "real" or volume terms where the effects of price inflation are removed. The sales data are not adjusted for seasonality so comparisons should be made on a year-to-year basis. All dollar figures in the retail sales tables are in millions of dollars.

More information. This report was prepared by Dr. F. Steb Hipple, Professor of Economics, and Research Associate, BBER. For more information, please contact Dr. Hipple c/o Department of Economics, Finance, and Urban Studies, Box 70686, East Tennessee State University, Johnson City, Tennessee 37614. Phone/Voicemail: 423-439-5304. Fax: 423-439-8583. E-Mail: Hipples@ etsu.edu. Website: http://faculty.etsu.edu/hipples.