THEA 4637 / 5637- THEATER MANAGEMENT Spring 2009
11:15am – 12:35pm Tuesdays and Thursdays Warf-Pickel room 413
Instructor: Melissa Shafer E-mail: firstname.lastname@example.org
Office: 116 Brooks Gym Office Hours: TBA by Appt.
Phone: 943-5837 Shop Phone: 943-5831
Required Texts: Theatre Management: Producing and Managing the Performing Arts. Conte, D/ Langley, S.: Entertainment Pro, 2007.
The Stage Management Handbook. Ionazzi, Daniel: Betterway Books, F&W Publications Inc., 1992.
Course Description: This course seeks to explore the business needs of the performing arts through specific discussion of the various areas of arts management and management techniques. The course will include discussions and study of arts administration, resource management, accounting practices, box office and front-of-house procedures, marketing and publicity, and stage management. Additional topics may be included as dictated by class interest and time constraints.
Course Objectives: As a result of having taken this course, the student should be able to:
· Identify the various areas of performing arts management, their purpose and necessity
· Understand the management needs and variations of management divisions in the various producing organizations: community, educational, professional, commercial and not-for-profit professional theatres.
· Understand how artists, administrators, and board members relate to one another to accomplish organizational and artistic goals.
· Determine a mission, set goals, and create long-range plans
· Plan a season and organize production requirements
· Create show marketing and publicity, graphics and programs
· Follow Front of House/box office procedures
· Create show budgets and track them through basic accounting procedures
· Practice effective stage management techniques
· Locate graduate theatre management programs and professional arts management opportunities
· Create an effective resume and cover letter
Teaching Methods for this course: The teaching methods for this course will include lecture, discussion, and hands-on exercises. This course is web-enhanced. Students are expected to access the online Desire 2 Learn course site regularly for updates, assignments, and quizzes. The address for D2L access is: http://elearn.etsu.edu/. If you need further assistance the student help desk can be reached by phone at 439-5648, 3-4648, or by e-mail at email@example.com.
Attendance: The performing arts are, by their very nature, a collective of artists and managers working together to create a theatrical experience (be it theatre, dance, music, or performance art) for an audience. Timely, consistent attendance and timely, thorough, thoughtful preparation are the keys to being a valuable contributor to any creative team. Therefore, good attendance is an important ethic to develop and poor attendance will be looked upon with disfavor. Three absences (excused and/or unexcused) will be allowed, any that occur after the three will result in the lowering of the final grade one full letter grade. If a student misses a day they are to present material, they will not be given the opportunity to makeup that assignment. Three tardies will be considered one absence. If you are having serious issues that are preventing your good attendance, please make an appointment to speak with me as early as possible. Good communication is an important management skill to develop.
Class Participation and Discussion:
This course will require your attention and participation. The quality of the course will depend heavily on each student's participation in class discussion and exploration. Please Note: Cell phones MUST be turned off while in class. NO TEXTING! NO CALLS! First offense: You will be asked to stop texting and turn off your phone. Second offense: You will be asked to leave the classroom and will receive an unexcused absence for the day.
The final project for this class is a proposal and plan for creating your ideal arts organization. This will be a compilation of several smaller projects assigned throughout the semester: creating a mission statement, staffing your organization, targeting an audience, developing a season’s offerings, a season budget and marketing materials, etc. Individual assignments will be due throughout the semester and returned, so you can refine them before presenting the completed project during the final exam period. We will discuss the projects in detail in class throughout the semester and updates will be posted on D2L.
Class Participation in class discussions and activities 10%
Periodic assignments, exercises and quizzes 30%
Stage Management Project 10%
Final Examination 15%
Final Presentation 35%
· Additional Research for Graduate Level Study: In addition to other work, graduate students are required to complete a research project during the course of the semester to further develop an understanding of specific issues related to the topics. Graduate students are expected to present their topic of interest to the class at the end of the semester.
A 100-94 A- 93-90
B+ 89-87 B 86-84 B- 83-80
C+ 79-77 C 76-74 C- 73-70
D+ 69-67 D 66-60 F 59 or below
· This course adheres to the tenets of Academic Honesty. Any infractions will be dealt with appropriately.
· Any student who may need an accommodation based on disability: please make an appointment to see Karen Brewster or Melissa Shafer during office hours or after class. A Faculty Accommodation Form from Disability Services authorizing your accommodations is required.
· Additional information can be found at http://www.etsu.edu/reg/academics/syllabus.aspx
WEEK 1 - Jan 15th Introduction - Syllabus
WEEK 2 - Jan 20th & Jan 22nd
Theatre Management and the Performing Arts Theatre Management Chapter 1
WEEK 3- Jan 27th & Jan 29th
Community Theatre Theatre Management Chapter 6
Stock and Dinner Theatre Theatre Management Chapter 8
College Theatre Theatre Management Chapter 7
WEEK 4 - Feb 3rd & Feb 5th
Commercial Theatre Theatre Management Chapter 4
Not-for-Profit Professional Theatre Theatre Management Chapter 5
Presenters and Presenting Organizations Theatre Management Chapter 9
WEEK 5 - Feb 10th & Feb 12th
Budget Planning Theatre Management Chapter 10
Cost Control Strategies Theatre Management Chapter 11
WEEK 6 - Feb 17th & Feb 19th
Box Office, Ticketing Systems, & Other Earned Income Theatre Management Chapter 12
Fundraising and Contributed Income Theatre Management Chapter 13
WEEK 7 - Feb 24th & Feb 26th
Marketing Theatre Management Chapter 14
Publicity and Media Relations Theatre Management Chapter 15
WEEK 8 - Mar 3rd & Mar 5th No Classes – Southeastern Theatre Conference
WEEK 9 - Mar 10th & Mar 12th No Classes – Spring Break
WEEK 10- Mar 17th
Advertising and the Sales Campaign Theatre Management Chapter 16
Facility and Audience Management Theatre Management Chapter 17
Mar 19th No Class – United States Institute for Theatre Technology
WEEK 11 - Mar 24th & Mar 26th
Place of Performance Theatre Management Chapter 2
Personnel for the Theatre Theatre Management Chapter 3
WEEK 12 - Mar 31st & Apr 2nd Stage Management - Pre-Production
WEEK 13 - Apr 7th &Apr 9th Stage Management - Rehearsals
WEEK 14 - Apr 14th &Apr 16th Stage Management - Performance
WEEK 15 - Apr 21st & Apr 23rd Catch up (Possible Hamlet Matinees)
WEEK 16 - Apr 28th Graduate Project Presentations
Apr 30th - Exam
Final Exam Date: Tuesday, May 5th - 8:00 a.m. - 10:00 a.m.
A nation that does not support and encourage its theater is
-- if not dead -- dying; just as a theater that does not capture with laughter
and tears the social and historical pulse, the drama of its people, the genuine
color of the spiritual and natural landscape, has no right to call itself
theater; but only a place for amusement.
The theater has to impose itself on the public, and not the public on the
theater... The word "Art" should be written everywhere, in the auditorium and in
the dressing rooms, before the word "Business" gets written there.
-- Federico Garcia Lorca